Tag : online

Americans consume 33 billion online videos in December 2009

Posted by Christian Ramsey at 6:24 pm

Boom! 178 million US Internet users watched online videos in December. That’s 87% of the total potential audience — very nearly total penetration. I wonder what percentage of Internet users write email — less than 87%? Anyway, of those 33 billion videos, 40% (13 billion) of them were watched at YouTube. But guess who’s next? Hulu — 3%! You TV-horny Americans watched 1 billion videos on Hulu in just one month!

There’s more though — here’s some breakdown: those 13 billion YouTube videos were watched by 136 million viewers, or 97 videos per user. By comparison, Hulu viewers only watched 23 videos each in December. It goes steeply downhill from there — next are Yahoo and Fox, pulling only 9 video views per user.

If you were as surprised as I am about Hulu, get this: Hulu only has 44 million unique users, but still broadcasts twice as many videos as the next site.

I think Europe’s ready for a similar TV-on-demand service… y’hear me, American media outlets?

New Generation doesn’t watch as much tv – Deloitte

Posted by Christian Ramsey at 9:14 am

A Deloitte survey found that 14-to-25s view the computer as more of an entertainment device than the TV set. Millennials are active online and in gaming; 73% socialize online, and 59% use their cell phone as an entertainment device. Most telling, they are spending one-third less time watching TV than older demos. The report also found that consumers across the board rank TV advertising as being the most influential on their buying choices.