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	<title>Morethan Creative - experts in social media</title>
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	<link>http://www.morethancreative.com</link>
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		<title>Apple Eyes HTC in Latest Patent Lawsuit</title>
		<link>http://www.morethancreative.com/2010/03/apple-eyes-htc-in-latest-patent-lawsuit/</link>
		<comments>http://www.morethancreative.com/2010/03/apple-eyes-htc-in-latest-patent-lawsuit/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 17:59:29 +0000</pubDate>
		<dc:creator>Christian Ramsey</dc:creator>
				<category><![CDATA[SM Blog]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple vs htc]]></category>
		<category><![CDATA[fresno]]></category>
		<category><![CDATA[htc]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[patents]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.morethancreative.com/?p=265</guid>
		<description><![CDATA[ 

Apple Eyes HTC in Latest Patent Lawsuit


Ladies and gentlemen, boys and girls, gather round for the latest round of: Patent Lawsuit Theater! The players in this round are Apple and HTC. Apple is alleging that HTC infringes on 20 of its patents related to the iPhone user interface.
As in the Nokia/Apple skirmish, Apple filed its lawsuit concurrently [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: 'Helvetica Neue', Arial, sans-serif; line-height: 18px; color: #333333;"> </span></p>
<div class="entry-title summary" style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding: 0px;">
<h2 style="font-size: 32px; font-weight: normal; line-height: 1.2em; font-family: Georgia, serif; clear: both; padding: 0px; margin: 0px;">Apple Eyes HTC in Latest Patent Lawsuit</h2>
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<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;"><img class="alignright size-full wp-image-148792" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; border: 0px initial initial;" title="gavel" src="http://mashable.com/wp-content/uploads/2009/09/gavel.jpg" alt="" width="260" height="190" />Ladies and gentlemen, boys and girls, gather round for the latest round of: Patent Lawsuit Theater! The players in this round are <a style="color: #2266bb; text-decoration: none;" href="http://www.prnewswire.com/news-releases/apple-sues-htc-for-patent-infringement-85950187.html" target="_blank">Apple and HTC</a>. Apple is alleging that HTC infringes on 20 of its patents related to the <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/mobile/iphone">iPhone</a> user interface.</p>
<p>As in the <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/2009/10/22/nokia-apple-lawsuit/">Nokia/Apple</a> skirmish, Apple filed its lawsuit concurrently in both the U.S. District Court in Delaware and with the U.S. International Trade Commission (ITC).</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">The ITC, as fans of this ongoing mobile patent circus may recall, is investigating Apple’s alleged <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/2010/01/26/itc-investigates-apple/">patent infringement</a> at Nokia’s behest.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">We haven’t been able to pull the full lawsuit from the U.S. District Court, so it’s unclear what exact patents or claims Apple is claiming that HTC violates — although we highly doubt that it has anything to do with the Sense UI, seeing as that pre-dated the iPhone — but we’ll update this post with a link as soon as that appears.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">The most interesting aspect of this particular case (for now) is actually in the <a style="color: #2266bb; text-decoration: none;" href="http://www.prnewswire.com/news-releases/apple-sues-htc-for-patent-infringement-85950187.html" target="_blank">announcement</a>. In it, Apple CEO Steve Jobs says:</p>
<blockquote style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding: 0px;">
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">“We can sit by and watch competitors steal our patented inventions, or we can do something about it. We’ve decided to do something about it… We think competition is healthy, but competitors should create their own original technology, not steal ours.”</p>
</blockquote>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Seriously, this whole game is getting ridiculous. I know these are multibillion-dollar companies, but <em>perhaps</em>their resources could be better spent, I don’t know, innovating their products rather than trying to sue one another into oblivion?</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;"><strong>Update</strong>: <a style="color: #2266bb; text-decoration: none;" href="http://www.engadget.com/2010/03/02/apple-sues-htc-for-infringing-20-iphone-patents/" target="_blank">Engadget</a> has been given a statement from HTC that basically says this entire thing comes as a shock. From Engadget:</p>
<blockquote style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding: 0px;">
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">We only learned of Apple’s actions based on your stories and Apple’s press release. We have not been served yet so we are in no position to comment on the claims. We respect and value patent rights but we are committed to defending our own innovations. We have been innovating and patenting our own technology for 13 years.</p>
</blockquote>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Furthermore, Engadget is working on pulling the files together, but the full suit isn’t in the court’s system yet. Additionally, Engadget says that Apple has submitted over 700 pages of exhibits to District Court. 700 pages and that the ITC complaints call out virtually every HTC product that’s been on the market in the last eighteen months.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Kudos to Engadget and <a style="color: #2266bb; text-decoration: none;" href="http://twitter.com/reckless" target="_blank">Nilay Patel</a> for finding all of this stuff out.</p>
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		<title>Social Networks Play a Major Part in How We Get News [STATS]</title>
		<link>http://www.morethancreative.com/2010/03/social-networks-play-a-major-part-in-how-we-get-news-stats/</link>
		<comments>http://www.morethancreative.com/2010/03/social-networks-play-a-major-part-in-how-we-get-news-stats/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 21:23:03 +0000</pubDate>
		<dc:creator>Christian Ramsey</dc:creator>
				<category><![CDATA[SM Blog]]></category>
		<category><![CDATA[fresno]]></category>
		<category><![CDATA[how we get news]]></category>
		<category><![CDATA[major]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[more than creative]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.morethancreative.com/?p=263</guid>
		<description><![CDATA[ 

Social Networks Play a Major Part in How We Get News [STATS]


The latest study from Pew Internet analyzes the news Americans are consuming and various different ways they find news. Based on a sample of 2,259 adults, the study reveals that three fourths of the people (75%) who find news online get it either [...]]]></description>
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<div class="entry-title summary" style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding: 0px;">
<h2 style="font-size: 32px; font-weight: normal; line-height: 1.2em; font-family: Georgia, serif; clear: both; padding: 0px; margin: 0px;">Social Networks Play a Major Part in How We Get News [STATS]</h2>
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<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;"><img style="margin: 10px; border: 0px initial initial;" src="http://mashable.com/wp-content/uploads/2009/09/news.jpg" alt="" align="right" />The latest study from Pew Internet analyzes the news Americans are consuming and various different ways they find news. Based on a sample of 2,259 adults, the study reveals that three fourths of the people (75%) who find news online get it either forwarded through e-mail or posts on social networking sites, and half of them (52%) forward the news through those means.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">This translates to a large portion of all Americans. According to the report, 59% of those surveyed get news from a combination of online and offline sources.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">However, the study also shows that very few people nowadays (7%) are getting information from a single media platform. In fact, nearly half of Americans (46%) claim they get news from four to six media platforms on a typical day. And while TV is still the biggest source of news (78% of Americans say they get news from a local TV station), Internet sits at second place (61% of users get news online), ahead of radio and newspapers. Interestingly enough, relatively few people — only 17% — claim they read news in a national newspaper such as The New York Times or USA Today.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Also interesting is the division between news consumers according to their relationship to news. Thirty-three percent of cellphone owners now access news on their phones, and 28% use personalized news, meaning they have a customized page that includes news from sources they’ve chosen. Perhaps most importantly, news consumers today participate in the creation of news; 37% have contributed to news creation, commented on news or shared it via social media sites such as <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/social-media/facebook">Facebook</a> or <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/social-media/twitter">Twitter</a>.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">The entire report is <a style="color: #2266bb; text-decoration: none;" href="http://www.pewinternet.org/Reports/2010/Online-News.aspx?r=1" target="_blank">available here</a>.</p>
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		<title>How Twitter in the Classroom is Boosting Student Engagement</title>
		<link>http://www.morethancreative.com/2010/03/how-twitter-in-the-classroom-is-boosting-student-engagement/</link>
		<comments>http://www.morethancreative.com/2010/03/how-twitter-in-the-classroom-is-boosting-student-engagement/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 21:14:35 +0000</pubDate>
		<dc:creator>Christian Ramsey</dc:creator>
				<category><![CDATA[SM Blog]]></category>
		<category><![CDATA[boosting]]></category>
		<category><![CDATA[classroom]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[fresno]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.morethancreative.com/?p=261</guid>
		<description><![CDATA[
Professors who wish to engage students during large lectures face an uphill battle. Not only is it a logistical impossibility for 200+ students to actively participate in a 90 minute lecture, but the downward sloping cone-shape of a lecture hall induces a one-to-many conversation. This problem is compounded by the recent budget cuts that have [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: 'Helvetica Neue', Arial, sans-serif; line-height: 18px; color: #333333;"></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Professors who wish to engage students during large lectures face an uphill battle. Not only is it a logistical impossibility for 200+ students to actively participate in a 90 minute lecture, but the downward sloping cone-shape of a lecture hall induces a one-to-many conversation. This problem is compounded by the recent budget cuts that have squeezed ever more students into each room.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Fortunately, educators (including myself) have found that<a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/social-media/twitter">Twitter</a> is an effective way to broaden participation in lecture. Additionally, the ubiquity of laptops and smartphones have made the integration of Twitter a virtually bureaucracy-free endeavor. This post describes the two main benefits professors find when using Twitter in lecture.</p>
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<h2 style="font-size: 20px; font-weight: bold; line-height: 1.2em; font-family: Georgia, serif; padding: 0px; margin: 0px;">Increased Participation</p>
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<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Classroom shyness is like a blackhole: Once silence takes over, it never lets go. In my own experience, in a class of hundreds, the fraction of students who speak up is small, and a still tinier fraction contribute regularly.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">That’s why, Dr. Monica Rankin of the University of Texas at Dallas was pleasantly surprised when her experiment with Twitter began pulling more students into discussion. “It’s been really exciting because, in classes like this, you’ll have three people who talk about the discussion material, and so to actually have 30 or 40 people at the same time talking about it is really interesting,” said Megan Malone, Teaching Assistant to Dr. Monica Rankin’s United States history course, in the video below.</p>
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<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">During lecture, students tweet comments or questions via laptop or cell phone, while the TA and Dr. Rankin respond to a real-time feed displayed prominently in front of the room. Students who manage to live off the grid for 50 minutes can still pass in hand-written notes for the TA to tweet after class.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Students in another <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/2009/11/03/hotseat/">Twitter-friendly classroom at Purdue University</a> agree that digital communication helps overcome the shyness barrier. “It’s just an easy way to answer questions in class without embarrassing yourself and raising your hand in a big lecture hall,” said one student. Studies frequently discover that greater participation translates into <a style="color: #2266bb; text-decoration: none;" href="http://www.springerlink.com/content/b8m6t51v83732308/" target="_blank">better academic performance</a>, motivation, and a likelihood of <a style="color: #2266bb; text-decoration: none;" href="http://psycnet.apa.org/index.cfm?fa=buy.optionToBuy&amp;id=2005-11097-002&amp;CFID=6658077&amp;CFTOKEN=51579650" target="_blank">adopting different points of view</a>, which is why it is so striking that Twitter can foster that type of communication.</p>
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<h2 style="font-size: 20px; font-weight: bold; line-height: 1.2em; font-family: Georgia, serif; padding: 0px; margin: 0px;">A Community of Learners</p>
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<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">The dynamic of an intellectual ecosystem, where students dive deep into class readings and argue contentious issues outside of class, is difficult to create if discussion ends when class is over. Fortunately, Twitter has no time limit. In fact, Dr. Rankin’s colleague David Parry, Professor of Emerging Media at the University of Texas, found that Twitter chatter during class spilled over into the students’ free time.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">“The first thing I noticed when the class started using Twitter was how conversations continued inside and outside of class,” <a style="color: #2266bb; text-decoration: none;" href="http://academhack.outsidethetext.com/home/2008/twitter-for-academia/" target="_blank">Parry wrote</a>. “Once students started Twittering I think they developed a sense of each other as people beyond the classroom space, rather than just students they saw twice a week for an hour and a half.” As a result, classroom conversation became more productive as “people were more willing to talk, and [be] more respectful of others.”</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Parry’s experience is in line with results of one of the <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/2010/01/10/educators-social-technology/">first education studies of Twitter</a>, which found that students do indeed carry on discussion outside of the classroom.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">In part, students find themselves checking the feed after hours because the public trail of Twitter chatter doubles as an excellent study aid. As one student from Rankin’s class put it, “The significant terms that we’ve talked about in discussions, we’ll tweet that, and you can [go] back [to] that, and it’s a pretty good study aid.” This, in turn, keeps Twitter on their minds, fueling the cycle of involvement.</p>
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<h2 style="font-size: 20px; font-weight: bold; line-height: 1.2em; font-family: Georgia, serif; padding: 0px; margin: 0px;">Conclusion</p>
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<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">For schools hit hard by the recession, Twitter is an inexpensive solution to the growing problem of increasing class sizes. It is a tried-and-true platform to let conversations flourish. Indeed, Dr. Parry <a style="color: #2266bb; text-decoration: none;" href="http://chronicle.com/blogPost/A-Professor-s-Tips-for-Using/3643" target="_blank">declared</a> that “it was the single thing that changed the classroom dynamics more than anything I’ve ever done teaching.”</p>
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		<title>Fresno Tweetup Goes Wild &#8211; fresnobeehive.com</title>
		<link>http://www.morethancreative.com/2010/02/fresno-tweetup-goes-wild-fresnobeehive-com/</link>
		<comments>http://www.morethancreative.com/2010/02/fresno-tweetup-goes-wild-fresnobeehive-com/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 16:03:51 +0000</pubDate>
		<dc:creator>Christian Ramsey</dc:creator>
				<category><![CDATA[SM Blog]]></category>
		<category><![CDATA[fresno]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[retweet]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[tweetup]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.morethancreative.com/?p=259</guid>
		<description><![CDATA[

Fresno Tweetup Goes Wild &#8211; From FresnoBeeHive.com
By Mike Oz &#124;




The Beehive and Chaffee Zoo are partnering for Fresno Tweetup Goes Wild. It&#8217;s a chance for local Twitter users to meet and mingle inside the zoo, at a discounted, after-hours event. It&#8217;s our sequel to last summer&#8217;s Great Fresno Tweetup.
This event is Saturday, April 24, from 5-8 p.m. Chaffee Zoo [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: normal; color: #333333;"></p>
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<h1 id="page-title" class="asset-name entry-title" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.25em; margin-left: 0px; font-size: 2em; font-weight: bold; letter-spacing: -0.03em; line-height: 1em; color: #2f2f2f; padding: 0px;">Fresno Tweetup Goes Wild &#8211; From FresnoBeeHive.com</h1>
<div class="asset-meta" style="margin-top: 0.25em; margin-right: 0px; margin-bottom: 0.25em; margin-left: 0px; padding-top: 2px; padding-right: 0px; padding-bottom: 0.8em; padding-left: 0px; font-size: 16px; font-weight: normal; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #cccccc; display: block; clear: both; line-height: 1.5em;"><span class="byline">By <span class="vcard author"><a class="fn url" style="text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; color: #2f67bf;" href="http://fresnobeehive.com/author/mike_oz">Mike Oz</a></span> </span><span class="separator" style="border-right-width: 1px; border-right-color: #4f7eb2; margin-left: 5px; margin-right: 5px; border: initial none initial;">|</span></div>
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<div class="asset-content entry-content" style="margin-top: 5px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; position: static; clear: both; line-height: 1.4em; padding: 0px;">
<div class="asset-body" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; clear: both; height: 587px; padding: 0px;">
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding: 0px;"><a style="text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; color: #2f67bf;" onclick="window.open('http://fresnobeehive.com/assets_c/2010/02/Tweet_up_zoo_final-31599.html','popup','width=864,height=1100,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://fresnobeehive.com/assets_c/2010/02/Tweet_up_zoo_final-31599.html"><img class="mt-image-right" style="text-decoration: none; float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 20px; max-width: 515px; border: initial none initial;" src="http://fresnobeehive.com/assets_c/2010/02/Tweet_up_zoo_final-thumb-275x350-31599.jpg" alt="Tweet_up_zoo_final.jpg" width="275" height="350" /></a></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding: 0px;">The Beehive and <a style="text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; color: #2f67bf;" href="http://www.fresnochaffeezoo.com/">Chaffee Zoo</a> are partnering for Fresno Tweetup Goes Wild. It&#8217;s a chance for local Twitter users to meet and mingle inside the zoo, at a discounted, after-hours event. It&#8217;s our sequel to last summer&#8217;s <a style="text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; color: #2f67bf;" href="http://fresnobeehive.com/2009/07/the_great_fresn.html">Great Fresno Tweetup</a>.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding: 0px;">This event is <strong>Saturday, April 24, from 5-8 p.m</strong>. Chaffee Zoo will be closed to the public, so it&#8217;s an exclusive event for local Twitter users. Tickets will cost $5, and kids 10 and younger are free with their parent(s).</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding: 0px;">There will be food, drinks, games and live music &#8212; all of which you can expect more details right here on The Beehive as the event gets closer.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding: 0px;">A few notes on how the Tweetup will work:</p>
<ul style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 30px; list-style-type: disc; list-style-position: outside; list-style-image: initial; background-repeat: repeat-y; padding: 0px;">
<li style="padding: 0px; margin: 0px;">You MUST message either Chaffee Zoo (<a style="text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; color: #2f67bf;" href="http://twitter.com/fresnozoo">@fresnozoo</a>) or The Beehive (<a style="text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; color: #2f67bf;" href="http://twitter.com/fresnobeehive">@fresnobeehive</a>) on Twitter to get on the list for $5 tickets.</li>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding: 0px;">
<li style="padding: 0px; margin: 0px;">You&#8217;ll pick up your tickets along with a nametag at the will-call table before the event.</li>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding: 0px;">
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding: 0px;">
<li style="padding: 0px; margin: 0px;">The Zoo says all its usual animals will be out during the Tweetup. We&#8217;ve also got a few fun things scheduled &#8212; like a Twitpic Scavenger Hunt.</li>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding: 0px;">
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding: 0px;">
<li style="padding: 0px; margin: 0px;">Mark any and all Tweets about the event with the hashtag <a style="text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; color: #2f67bf;" href="http://twitter.com/#search?q=%23wildfresno">#wildfresno</a>. And follow that hashtag for all the chatter about Fresno Tweetup Goes Wild.</li>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding: 0px;">
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding: 0px;">
<li style="padding: 0px; margin: 0px;">If you&#8217;re not Twitter, you&#8217;ve got plenty of time to join and get into the swing of things. Be sure to follow <a style="text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; color: #2f67bf;" href="http://twitter.com/fresnobeehive">@fresnobeehive</a> and <a style="text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; color: #2f67bf;" href="http://twitter.com/fresnozoo">@fresnozoo</a> first thing.</li>
</ul>
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<p></span></p>
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		<title>New U.S. Military Policy Opens Up Social Media to the Troops</title>
		<link>http://www.morethancreative.com/2010/02/new-u-s-military-policy-opens-up-social-media-to-the-troops/</link>
		<comments>http://www.morethancreative.com/2010/02/new-u-s-military-policy-opens-up-social-media-to-the-troops/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 15:58:08 +0000</pubDate>
		<dc:creator>Christian Ramsey</dc:creator>
				<category><![CDATA[SM Blog]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[military]]></category>
		<category><![CDATA[opens]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media fresno]]></category>
		<category><![CDATA[us]]></category>

		<guid isPermaLink="false">http://www.morethancreative.com/?p=257</guid>
		<description><![CDATA[
A new policy released today by the Pentagon has reversed multiple bans on social media websites and tools, effective immediately. This policy includes YouTube, Facebook, MySpace, Twitter, Google Apps, and other social tools.
Certain branches of the military, such as the U.S. Marines, ban the use of social media because they are a “proven haven for malicious actors [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: 'Helvetica Neue', Arial, sans-serif; line-height: 18px; color: #333333;"><img class="alignright" src="http://mashable.com/wp-content/uploads/2010/01/army-iphone-top.jpg" alt="" /></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">A new policy released today by the Pentagon has reversed multiple bans on social media websites and tools, effective immediately. This policy includes YouTube, Facebook, MySpace, Twitter, Google Apps, and other social tools.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Certain branches of the military, such as the U.S. Marines, <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/2009/08/04/us-marines-social-media-ban/">ban the use of social media</a> because they are a “proven haven for malicious actors and content and are particularly high risk due to information exposure.” Today’s decision, handed down by the Office of Deputy Secretary of Defense William Lynn, will reverse that ban and others, such as the one the U.S. Army has had on <span class="blippr-nobr" style="white-space: nowrap;">YouTube<span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-05" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/336658-YouTube.whtml" href="http://www.blippr.com/apps/336658-YouTube" target="_blank"><img class="wp-smiley" style="display: inline !important; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_05.png?1265851550" alt="YouTube" width="14" height="14" /></a></span></span> since 2007.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">The new policy is far reaching, but as <a style="color: #2266bb; text-decoration: none;" href="http://atwar.blogs.nytimes.com/2010/02/26/military-announces-new-social-media-policy/" target="_blank">NYT’s At War Blog</a> points out, it isn’t without caveats. The change only affects the military’s non-classified Internet network, known as NIPRNET. It also gives commanders at all levels leeway in temporarily banning specific social tools. In other words, you can expect some commanders to reinstate some of these bans for security reasons.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Regardless, we believe that today’s decision is a great step towards bringing families and friends closer to their loved ones overseas. More and more communication takes places over these channels — especially<a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/category/facebook">Facebook</a><span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-05" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/336650-Facebook.whtml" href="http://www.blippr.com/apps/336650-Facebook" target="_blank"><img class="wp-smiley" style="display: none; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_05.png?1265851550" alt="Facebook" width="14" height="14" /></a></span> — and gives parents a chance to see what their son or daughter is up to and vice versa.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">We look forward to learning more about the new policy in the coming months. If you are interested in reading the new policy, you can check out the PDF <a style="color: #2266bb; text-decoration: none;" href="http://www.defense.gov/NEWS/DTM%2009-026.pdf" target="_blanK">here</a></p>
<p></span></p>
]]></content:encoded>
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		<title>Remarkable Stats on the State of the Internet [VIDEO]</title>
		<link>http://www.morethancreative.com/2010/02/remarkable-stats-on-the-state-of-the-internet-video/</link>
		<comments>http://www.morethancreative.com/2010/02/remarkable-stats-on-the-state-of-the-internet-video/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 18:46:22 +0000</pubDate>
		<dc:creator>Christian Ramsey</dc:creator>
				<category><![CDATA[SM Blog]]></category>
		<category><![CDATA[fresno]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[remarkable]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[state]]></category>
		<category><![CDATA[stats]]></category>

		<guid isPermaLink="false">http://www.morethancreative.com/?p=255</guid>
		<description><![CDATA[

Remarkable Stats on the State of the Internet [VIDEO]


Buzz this!6

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Individual stats like Facebook passing the 400 million usermark, Twitter hitting 50 million tweets per day, and YouTube viewers watching 1 billion videos per day are impressive on their own, but what if we looked at Internet-related stats collectively? Jesse Thomas did just that in his video State of the [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: 'Helvetica Neue', Arial, sans-serif; line-height: 18px; font-size: 12px; color: #333333;"></p>
<div class="entry-title summary" style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding: 0px;">
<h2 style="font-size: 32px; font-weight: normal; line-height: 1.2em; font-family: Georgia, serif; clear: both; padding: 0px; margin: 0px;">Remarkable Stats on the State of the Internet [VIDEO]</h2>
</div>
<div class="post_share video" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: -566px; float: left; position: fixed; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; left: 50%; top: 20px; background-position: initial initial; padding: 0px; border: 1px solid #dddddd;">
<div class="wdt_button" style="clear: left; padding: 5px; margin: 0px;"><a class="buzzbutton" style="color: #2266bb; text-decoration: none; width: 50px; height: 58px; display: inline-block; text-align: center; font-size: 10pt; position: relative; background-image: url(http://cdn.mashable.com/wp-content/plugins/wp-digg-this/i/google-buzz.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; text-indent: -9999px; outline-style: none; outline-width: initial; outline-color: initial; margin-top: 2px; background-position: 0% 0%;" href="http://bit.ly/aNToaa">Buzz this!<span style="position: absolute; left: 0px; right: 0px; top: 9px; font-weight: bold; color: #ffffff; font-size: 11pt; text-indent: 0px;">6</span></a></div>
<div class="wdt_button" style="clear: left; padding: 5px; margin: 0px;"></div>
<div class="wdt_button wdt_fb" style="clear: left; padding: 5px; margin: 0px;"><a style="color: #2266bb; text-decoration: none;" type="box_count" name="fb_share" href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2010%2F02%2F26%2Fstate-of-internet%2F&amp;src=sp" target="_blank"><span class="fb_share_size_Small fb_share_count_wrapper" style="position: relative; float: left;"><span> </span><span class="fb_share_count  fb_share_count_top" style="background-image: none; background-repeat: repeat; background-attachment: scroll; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #b0b9ec; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; text-align: center; display: block; letter-spacing: -1px; line-height: 34px; margin-bottom: 7px; font-size: 22px; background-position: 0px 0px; border: 1px solid #b0b9ec;"><span class="fb_share_count_inner" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #e8ebf2; display: block; background-position: initial initial;">48</span></span><span class="FBConnectButton FBConnectButton_Small" style="border-left-width: 1px; border-left-style: solid; border-left-color: #1a356e; background-image: url(http://static.ak.facebook.com/images/connect_sprite.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #29447e; cursor: pointer; display: inline-block; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 1px; text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; font-size: 10px; line-height: 10px; background-position: -5px -232px;"><span class="FBConnectButton_Text" style="margin-left: 17px; padding-top: 2px; padding-right: 6px; padding-bottom: 3px; padding-left: 6px; background-image: url(http://static.ak.facebook.com/images/connect_sprite.png); background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #5f78ab; border-top-style: solid; border-top-width: 1px; border-top-color: #879ac0; border-bottom-style: solid; border-bottom-width: 1px; border-bottom-color: #1a356e; color: #ffffff; display: block; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-weight: bold; margin-top: 1px; margin-right: 1px; margin-bottom: 0px; text-shadow: none; background-position: initial initial;">Share</span></span></span></a></div>
<div class="wdt_button" style="clear: left; padding: 5px; margin: 0px;"><a id="st_email" class="chicklet" style="color: #989898; text-decoration: none; display: block; -webkit-border-top-right-radius: 3px 3px; -webkit-border-top-left-radius: 3px 3px; -webkit-border-bottom-left-radius: 3px 3px; -webkit-border-bottom-right-radius: 3px 3px; width: 44px; font: normal normal normal 9px/1.625 verdana, sans-serif; background-image: url(http://cdn.mashable.com/wp-content/themes/v6/_base/img/spritemap.png); background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; -webkit-transition-property: all; -webkit-transition-duration: 0.2s; -webkit-transition-timing-function: ease-out; -webkit-transition-delay: initial; text-align: right; background-position: 2px -218px; padding: 2px; margin: 0px; border: 1px solid #e8e8e8;" href="http://mashable.com/2010/02/26/state-of-internet/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29#">email</a></div>
<div class="wdt_button" style="clear: left; padding: 5px; margin: 0px;"><a id="st_sharethis" class="chicklet" style="color: #989898; text-decoration: none; display: block; -webkit-border-top-right-radius: 3px 3px; -webkit-border-top-left-radius: 3px 3px; -webkit-border-bottom-left-radius: 3px 3px; -webkit-border-bottom-right-radius: 3px 3px; width: 44px; font: normal normal normal 9px/1.625 verdana, sans-serif; background-image: url(http://cdn.mashable.com/wp-content/themes/v6/_base/img/spritemap.png); background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; -webkit-transition-property: all; -webkit-transition-duration: 0.2s; -webkit-transition-timing-function: ease-out; -webkit-transition-delay: initial; text-align: right; background-position: 2px -238px; padding: 2px; margin: 0px; border: 1px solid #e8e8e8;" href="http://mashable.com/2010/02/26/state-of-internet/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29#">share</a></div>
</div>
<div class="description" style="padding: 0px; margin: 0px;">
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;"><img class="alignright size-full wp-image-215837" style="float: right; display: block; margin: 10px; border: 0px initial initial;" title="state of the internet" src="http://mashable.com/wp-content/uploads/2010/02/state-of-the-internet.jpg" alt="" width="260" height="190" />Individual stats like Facebook passing the <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/2010/02/04/facebook-400-million/">400 million user</a>mark, Twitter hitting <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/2010/02/22/twitter-50-million-tweets/">50 million tweets</a> per day, and YouTube viewers watching <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/2009/10/09/youtube-billion-views/">1 billion videos</a> per day are impressive on their own, but what if we looked at Internet-related stats collectively? <a style="color: #2266bb; text-decoration: none;" href="http://twitter.com/jess3" target="_blank">Jesse Thomas</a> did just that in his video <em>State of the Internet</em>.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">The video — created and animated by Thomas with data from multiple sources — highlights some remarkable figures and visually depicts the Internet as we know it today. It’s a must-watch video for anyone trying to wrap their minds around just how immersed web technologies have become in our everyday lives.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">You can watch the video below, but we’ve also included some of the most intriguing figures shared in the video:</p>
<blockquote style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding: 0px;">
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">- There are 1.73 billion Internet users worldwide as of September 2009.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">- There are 1.4 billion e-mail users worldwide, and on average we collectively send 247 billion e-mails per day. Unfortunately 200 billion of those are spam e-mails.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">- As of December 2009, there are 234 million websites.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">- Facebook gets 260 billion pageviews per month, which equals 6 million page views per minute and 37.4 trillion pageviews in a year.</p>
</blockquote>
</div>
<p></span></p>
]]></content:encoded>
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		<item>
		<title>Facebook Friending Made Simple: Just Shake Your iPhone</title>
		<link>http://www.morethancreative.com/2010/02/facebook-friending-made-simple-just-shake-your-iphone/</link>
		<comments>http://www.morethancreative.com/2010/02/facebook-friending-made-simple-just-shake-your-iphone/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 17:09:16 +0000</pubDate>
		<dc:creator>Christian Ramsey</dc:creator>
				<category><![CDATA[SM Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[alternatives]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fresno]]></category>
		<category><![CDATA[Fresno Social Media]]></category>
		<category><![CDATA[made]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[shake]]></category>
		<category><![CDATA[simple]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.morethancreative.com/?p=253</guid>
		<description><![CDATA[
Ever wanted to Facebook friend someone you just met right on the spot? Until today, that wasn’t easy. But now, if you have an iPhone, all it takes is a single bump, courtesy of the Bump iPhone app.
For those of you unfamiliar with the app, Bump allows you to share contact information with friends simply by [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: 'Helvetica Neue', Arial, sans-serif; line-height: 18px; color: #333333;"></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Ever wanted to Facebook friend someone you just met right on the spot? Until today, that wasn’t easy. But now, if you have an iPhone, all it takes is a single bump, courtesy of the <a style="color: #2266bb; text-decoration: none;" href="http://bu.mp/" target="_blank">Bump iPhone app</a>.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">For those of you unfamiliar with the app, Bump allows you to share contact information with friends simply by bumping your phone once with another friend’s phone (note: they much touch to work, you can’t just shake it in the air). The app then connects your iPhones and transfer contact information like phone numbers and addresses (for more, read <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/2009/12/28/bump/">our original review</a>).</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Now a new update to the app has brought it a couple of new features, but the one people will be talking about though is the Facebook integration. If you link your Facebook account to Bump and swap contact information with another person who has done the same, you can choose right then and there to initiate a friend request. Once done, a prompt will appear where the other party can accept or deny the friend request.</p>
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<p><img style="display: inline; border: 0px initial initial;" src="http://cdn.mashable.com/wp-content/uploads/2010/02/bump-fb-1.png" alt="" /><img style="display: inline; border: 0px initial initial;" src="http://cdn.mashable.com/wp-content/uploads/2010/02/fb-friend.png" alt="" /></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">
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<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Jake Mintz, Co-Founder of Bump Technologies, told me that he and his team worked closely with Facebook to make this happen. He’s “pretty sure” that Bump’s the first app that can initiate and accept friend requests; we can’t think of any mobile apps off the top of our heads that do, so we think it’s likely Bump is the first.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Along with the <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/category/facebook">Facebook</a><span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-05" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/336650-Facebook.whtml" href="http://www.blippr.com/apps/336650-Facebook" target="_blank"><img class="wp-smiley" style="display: none; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_05.png?1265851550" alt="Facebook" width="14" height="14" /></a></span> integration, Bump now boasts custom profiles, which gives users more control over the contact information they share when “bumping” or create frequently-used share settings such as “work,” “personal,” or “fake” (just in case you can’t shake off that persistent and annoying guy/girl at the bar).</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Jake says that this is the first of many social media integrations that will come to Bump. So yes, you can expect the ability to follow the people you meet via <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/tag/twitter">Twitter</a><span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-07" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/336651-Twitter.whtml" href="http://www.blippr.com/apps/336651-Twitter" target="_blank"><img class="wp-smiley" style="display: none; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_07.png?1265851550" alt="Twitter" width="14" height="14" /></a></span> just by bumping iPhones in the near future.</p>
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<p><img style="display: inline; border: 0px initial initial;" src="http://cdn.mashable.com/wp-content/uploads/2010/02/bump-fb-2.png" alt="" /></span></p>
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		<title>Google Buzz: 5 Opportunities for Small Businesses</title>
		<link>http://www.morethancreative.com/2010/02/google-buzz-5-opportunities-for-small-businesses/</link>
		<comments>http://www.morethancreative.com/2010/02/google-buzz-5-opportunities-for-small-businesses/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 17:06:17 +0000</pubDate>
		<dc:creator>Christian Ramsey</dc:creator>
				<category><![CDATA[SM Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[Fresno Social Media]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google buzz]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[small]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.morethancreative.com/?p=251</guid>
		<description><![CDATA[This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Just when you thought you had social media figured out,Google has shaken things up with a new entrant into the market: Google Buzz. It’s integrated into Gmail, which means right out of the gate it [...]]]></description>
			<content:encoded><![CDATA[<p>T<em><a style="color: #2266bb; text-decoration: none;" rel="nofollow" href="http://www.openforum.com/idea-hub/topics/technology/article/google-buzz-5-opportunities-for-small-businesses-adam-ostrow" target="_blank">his post</a> originally appeared on the <a style="color: #2266bb; text-decoration: none;" rel="nofollow" href="http://www.openforum.com/" target="_blank">American Express OPEN Forum</a>, where Mashable regularly contributes articles about leveraging social media and technology in small business.</em></p>
<p><span style="font-family: 'Helvetica Neue', Arial, sans-serif; line-height: 18px; color: #333333;"></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Just when you thought you had social media figured out,<a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/social-media/google/">Google</a><span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-07" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/336661-Google.whtml" href="http://www.blippr.com/apps/336661-Google" target="_blank"><img class="wp-smiley" style="display: inline !important; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_07.png?1265851550" alt="Google" width="14" height="14" /></a></span> has shaken things up with a new entrant into the market: <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/2010/02/09/google-buzz/">Google Buzz</a><span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-05" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/577072-Google-Buzz.whtml" href="http://www.blippr.com/apps/577072-Google-Buzz" target="_blank"><img class="wp-smiley" style="display: inline !important; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_05.png?1265851550" alt="Google Buzz" width="14" height="14" /></a></span>. It’s integrated into <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/tag/gmail">Gmail</a><span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-07" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/336653-Gmail.whtml" href="http://www.blippr.com/apps/336653-Gmail" target="_blank"><img class="wp-smiley" style="display: inline !important; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_07.png?1265851550" alt="Gmail" width="14" height="14" /></a></span>, which means right out of the gate it potentially has an audience of tens of millions of people. As such, it could eventually prove as important to your business as the other services we’ve seen prosper in the past few years.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">If you’ve spent much time on social media sites, many of the features will look familiar, as Buzz combines elements of <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/social-media/twitter">Twitter</a><span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-07" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/336651-Twitter.whtml" href="http://www.blippr.com/apps/336651-Twitter" target="_blank"><img class="wp-smiley" style="display: inline !important; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_07.png?1265851550" alt="Twitter" width="14" height="14" /></a></span>, <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/social-media/facebook">Facebook</a><span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-05" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/336650-Facebook.whtml" href="http://www.blippr.com/apps/336650-Facebook" target="_blank"><img class="wp-smiley" style="display: inline !important; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_05.png?1265851550" alt="Facebook" width="14" height="14" /></a></span>, and the quickly rising <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/tag/foursquare">Foursquare</a><span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-05" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/494047-Foursquare.whtml" href="http://www.blippr.com/apps/494047-Foursquare" target="_blank"><img class="wp-smiley" style="display: inline !important; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_05.png?1265851550" alt="Foursquare" width="14" height="14" /></a></span>. But there are some subtleties that make Buzz unique, and in turn create opportunities that you should familiarize yourself with –- if not start to take advantage of –- as soon as possible.</p>
<hr style="border-top-style: none; border-right-style: none; border-bottom-style: solid; border-left-style: none; border-width: initial; border-color: initial; border-bottom-width: 1px; border-bottom-color: #dddddd;" />
<h2 style="font-size: 20px; font-weight: bold; line-height: 1.2em; font-family: Georgia, serif; padding: 0px; margin: 0px;">1. Gathering Customer Feedback</p>
<hr style="border-top-style: none; border-right-style: none; border-bottom-style: solid; border-left-style: none; border-width: initial; border-color: initial; border-bottom-width: 1px; border-bottom-color: #dddddd;" /></h2>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Like Twitter, Buzz lets you post a message to a group of “followers” that subscribe to your updates. However, there are a few differences, namely that messages can be longer than 140 characters (and include supporting images and links) and that replies are all grouped under the original message. This makes conversations easier to track and follow up on. There are also built-in features to reply in a one-on-one way, via either e-mail or Google Talk.</p>
<hr style="border-top-style: none; border-right-style: none; border-bottom-style: solid; border-left-style: none; border-width: initial; border-color: initial; border-bottom-width: 1px; border-bottom-color: #dddddd;" />
<h2 style="font-size: 20px; font-weight: bold; line-height: 1.2em; font-family: Georgia, serif; padding: 0px; margin: 0px;">2. Engaging With Others</p>
<hr style="border-top-style: none; border-right-style: none; border-bottom-style: solid; border-left-style: none; border-width: initial; border-color: initial; border-bottom-width: 1px; border-bottom-color: #dddddd;" /></h2>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">If you use Gmail, there’s a good chance you already have a built-in network on Google Buzz. The service helps you get started by letting you connect with those you e-mail or chat with frequently. Once you’re following some people, clicking the “Buzz” link from Gmail’s main navigation will let you see their most recent updates. You can comment on them, “like” them, or follow up personally with an e-mail or chat message.</p>
<hr style="border-top-style: none; border-right-style: none; border-bottom-style: solid; border-left-style: none; border-width: initial; border-color: initial; border-bottom-width: 1px; border-bottom-color: #dddddd;" />
<h2 style="font-size: 20px; font-weight: bold; line-height: 1.2em; font-family: Georgia, serif; padding: 0px; margin: 0px;">3. Collaboration</p>
<hr style="border-top-style: none; border-right-style: none; border-bottom-style: solid; border-left-style: none; border-width: initial; border-color: initial; border-bottom-width: 1px; border-bottom-color: #dddddd;" /></h2>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Buzz can be used both for broadcasting a message to all of your followers and to select groups of them. If you’ve already set up Groups in Gmail, they’re already available in Buzz. If not, you can create new ones on-the-fly. Posting a private message on Buzz works exactly the same as posting a public one – you just select the Group you want to be able to see it, and then only those people will be able to view and comment on it. It’s instant, private collaboration.</p>
<hr style="border-top-style: none; border-right-style: none; border-bottom-style: solid; border-left-style: none; border-width: initial; border-color: initial; border-bottom-width: 1px; border-bottom-color: #dddddd;" />
<h2 style="font-size: 20px; font-weight: bold; line-height: 1.2em; font-family: Georgia, serif; padding: 0px; margin: 0px;">4. Marketing</p>
<hr style="border-top-style: none; border-right-style: none; border-bottom-style: solid; border-left-style: none; border-width: initial; border-color: initial; border-bottom-width: 1px; border-bottom-color: #dddddd;" /></h2>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">It’s too soon to tell whether Buzz will have the type of impact for brick-and-mortar businesses that services like <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/tag/yelp">Yelp</a><span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-05" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/336857-Yelp.whtml" href="http://www.blippr.com/apps/336857-Yelp" target="_blank"><img class="wp-smiley" style="display: none; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_05.png?1265851550" alt="Yelp" width="14" height="14" /></a></span> and increasingly Foursquare have had, but it has a very similar feature set. Users can “check in” at business locations, in turn notifying their followers of their whereabouts. Thus, encouraging your customers to check in on Buzz (and other location-based services) can be a way to drive free word-of-mouth marketing for your business.</p>
<hr style="border-top-style: none; border-right-style: none; border-bottom-style: solid; border-left-style: none; border-width: initial; border-color: initial; border-bottom-width: 1px; border-bottom-color: #dddddd;" />
<h2 style="font-size: 20px; font-weight: bold; line-height: 1.2em; font-family: Georgia, serif; padding: 0px; margin: 0px;">5. Sharing Content</p>
<hr style="border-top-style: none; border-right-style: none; border-bottom-style: solid; border-left-style: none; border-width: initial; border-color: initial; border-bottom-width: 1px; border-bottom-color: #dddddd;" /></h2>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;"><img class="alignleft" style="float: left; margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; display: block; border: 0px initial initial;" src="http://cdn.mashable.com/wp-content/uploads/2010/02/collaboration.jpg" alt="collaboration image" />Just like Twitter and Facebook, Buzz has the potential to be a powerful medium for sharing content. You can use it to share blog posts, special deals, or interesting links related to your niche. Just like other social media services, you shouldn’t overdo it though – you want to mix promotional messages with a balance of other useful information and conversation for your followers.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">So is it time to jump head first into Buzz? At this point, the right answer is probably “not so fast.” While Buzz clearly has some promising use cases, it’s also not yet ideally designed for businesses. There are no business accounts, no multi-user support, and a host of privacy issues that nearly derailed the service in its first couple weeks (though <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/2010/02/13/google-buzz-changes/">Google has been quick to address them</a>).</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Buzz will likely become more viable for businesses when a <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/tag/google-apps/">Google Apps</a> version is offered, as well as a standalone service that can be accessed by anyone outside of Gmail – both of which are reportedly in the works. Nonetheless, familiarizing yourself with Buzz’s features and opportunities now could be immensely valuable in the future, while at the present, it can provide some useful additional functionality for Gmail users and their contacts.</p>
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		<title>Google Adds Facebook Pages to Real-time Search</title>
		<link>http://www.morethancreative.com/2010/02/google-adds-facebook-pages-to-real-time-search/</link>
		<comments>http://www.morethancreative.com/2010/02/google-adds-facebook-pages-to-real-time-search/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 21:04:16 +0000</pubDate>
		<dc:creator>Christian Ramsey</dc:creator>
				<category><![CDATA[SM Blog]]></category>
		<category><![CDATA[clovis]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fresno]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media fresno]]></category>

		<guid isPermaLink="false">http://www.morethancreative.com/?p=249</guid>
		<description><![CDATA[

Google Adds Facebook Pages to Real-time Search


Buzz this!78

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Google has announced that it has added a new content source to its real-time search feature: Facebook Pages.
Google launched real-time search in December, providing a real-time feed of information from Yahoo Answers, Twitter, blogs, news websites, and other sources for hot or trending search results.
Two integrations have lagged though: MySpace [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: 'Helvetica Neue', Arial, sans-serif; line-height: 18px; color: #333333;"></p>
<div class="entry-title summary" style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding: 0px;">
<h2 style="font-size: 32px; font-weight: normal; line-height: 1.2em; font-family: Georgia, serif; clear: both; padding: 0px; margin: 0px;">Google Adds Facebook Pages to Real-time Search</h2>
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<div class="post_share social-media" style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: -80px; float: left; position: relative; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 0px; border: 1px solid #dddddd;">
<div class="wdt_button" style="clear: left; padding: 5px; margin: 0px;"><a class="buzzbutton" style="color: #2266bb; text-decoration: none; width: 50px; height: 58px; display: inline-block; text-align: center; font-size: 10pt; position: relative; background-image: url(http://cdn.mashable.com/wp-content/plugins/wp-digg-this/i/google-buzz.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; text-indent: -9999px; outline-style: none; outline-width: initial; outline-color: initial; margin-top: 2px; background-position: 0% 0%;" href="http://bit.ly/a3hAr0">Buzz this!<span style="position: absolute; left: 0px; right: 0px; top: 9px; font-weight: bold; color: #ffffff; font-size: 11pt; text-indent: 0px;">78</span></a></div>
<div class="wdt_button" style="clear: left; padding: 5px; margin: 0px;"></div>
<div class="wdt_button wdt_fb" style="clear: left; padding: 5px; margin: 0px;"><a style="color: #2266bb; text-decoration: none;" type="box_count" name="fb_share" href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2010%2F02%2F24%2Fgoogle-facebook-pages-realtime%2F&amp;src=sp" target="_blank"><span class="fb_share_size_Small fb_share_count_wrapper" style="position: relative; float: left;"><span> </span><span class="fb_share_count_nub_top " style="display: block; position: absolute; left: 7px; top: 35px; width: 6px; height: 7px; background-repeat: no-repeat; background-image: url(http://static.ak.facebook.com/rsrc.php/zCXBS/hash/89zgzk50.png); padding: 0px; margin: 0px; border: initial none initial;"> </span><span class="fb_share_count  fb_share_count_top" style="background-image: none; background-repeat: repeat; background-attachment: scroll; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #b0b9ec; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; text-align: center; display: block; letter-spacing: -1px; line-height: 34px; margin-bottom: 7px; font-size: 22px; background-position: 0px 0px; border: 1px solid #b0b9ec;"><span class="fb_share_count_inner" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #e8ebf2; display: block; background-position: initial initial;">132</span></span><span class="FBConnectButton FBConnectButton_Small" style="border-left-width: 1px; border-left-style: solid; border-left-color: #1a356e; background-image: url(http://static.ak.facebook.com/images/connect_sprite.png); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #29447e; cursor: pointer; display: inline-block; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 1px; text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; font-size: 10px; line-height: 10px; background-position: -5px -232px;"><span class="FBConnectButton_Text" style="margin-left: 17px; padding-top: 2px; padding-right: 6px; padding-bottom: 3px; padding-left: 6px; background-image: url(http://static.ak.facebook.com/images/connect_sprite.png); background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #5f78ab; border-top-style: solid; border-top-width: 1px; border-top-color: #879ac0; border-bottom-style: solid; border-bottom-width: 1px; border-bottom-color: #1a356e; color: #ffffff; display: block; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-weight: bold; margin-top: 1px; margin-right: 1px; margin-bottom: 0px; text-shadow: none; background-position: initial initial;">Share</span></span></span></a></div>
<div class="wdt_button" style="clear: left; padding: 5px; margin: 0px;"><a id="st_email" class="chicklet" style="color: #989898; text-decoration: none; display: block; -webkit-border-top-right-radius: 3px 3px; -webkit-border-top-left-radius: 3px 3px; -webkit-border-bottom-left-radius: 3px 3px; -webkit-border-bottom-right-radius: 3px 3px; width: 44px; font: normal normal normal 9px/1.625 verdana, sans-serif; background-image: url(http://cdn.mashable.com/wp-content/themes/v6/_base/img/spritemap.png); background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; -webkit-transition-property: all; -webkit-transition-duration: 0.2s; -webkit-transition-timing-function: ease-out; -webkit-transition-delay: initial; text-align: right; background-position: 2px -218px; padding: 2px; margin: 0px; border: 1px solid #e8e8e8;" href="http://mashable.com/2010/02/24/google-facebook-pages-realtime/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29#">email</a></div>
<div class="wdt_button" style="clear: left; padding: 5px; margin: 0px;"><a id="st_sharethis" class="chicklet" style="color: #989898; text-decoration: none; display: block; -webkit-border-top-right-radius: 3px 3px; -webkit-border-top-left-radius: 3px 3px; -webkit-border-bottom-left-radius: 3px 3px; -webkit-border-bottom-right-radius: 3px 3px; width: 44px; font: normal normal normal 9px/1.625 verdana, sans-serif; background-image: url(http://cdn.mashable.com/wp-content/themes/v6/_base/img/spritemap.png); background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; -webkit-transition-property: all; -webkit-transition-duration: 0.2s; -webkit-transition-timing-function: ease-out; -webkit-transition-delay: initial; text-align: right; background-position: 2px -238px; padding: 2px; margin: 0px; border: 1px solid #e8e8e8;" href="http://mashable.com/2010/02/24/google-facebook-pages-realtime/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29#">share</a></div>
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<div class="description" style="padding: 0px; margin: 0px;">
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;"><img class="alignright" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; border: 0px initial initial;" src="http://mashable.com/wp-content/uploads/2010/02/google-rts.jpg" alt="" /><a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/social-media/google">Google</a> has announced that it has added a new content source to its real-time search feature: <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/social-media/facebook">Facebook</a> Pages.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;"><span class="blippr-nobr" style="white-space: nowrap;">Google<span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-07" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/336661-Google.whtml" href="http://www.blippr.com/apps/336661-Google" target="_blank"><img class="wp-smiley" style="display: inline !important; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_07.png?1265851550" alt="Google" width="14" height="14" /></a></span></span> launched <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/2009/12/07/google-real-time-search/">real-time search in December</a>, providing a real-time feed of information from Yahoo Answers, <span class="blippr-nobr" style="white-space: nowrap;">Twitter<span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-07" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/336651-Twitter.whtml" href="http://www.blippr.com/apps/336651-Twitter" target="_blank"><img class="wp-smiley" style="display: inline !important; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_07.png?1265851550" alt="Twitter" width="14" height="14" /></a></span></span>, blogs, news websites, and other sources for hot or trending search results.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Two integrations have lagged though: <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/social-media/myspace">MySpace</a><span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-05" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/336652-MySpace.whtml" href="http://www.blippr.com/apps/336652-MySpace" target="_blank"><img class="wp-smiley" style="display: inline !important; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_05.png?1265851550" alt="MySpace" width="14" height="14" /></a></span> and<span class="blippr-nobr" style="white-space: nowrap;">Facebook<span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-05" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/336650-Facebook.whtml" href="http://www.blippr.com/apps/336650-Facebook" target="_blank"><img class="wp-smiley" style="display: inline !important; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_05.png?1265851550" alt="Facebook" width="14" height="14" /></a></span></span>. Eight days ago, <a style="color: #2266bb; text-decoration: none;" href="http://mashable.com/2010/02/16/google-real-time-search-myspace/">Google added MySpace updates to its stream</a>. And now Google has added Facebook Pages to the mix.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">Still, Google’s stream doesn’t include public Facebook profiles, something only rival search engine <span class="blippr-nobr" style="white-space: nowrap;">Bing<span class="blippr-nobr" style="white-space: nowrap;"><a class="blippr-inline-smiley blippr-inline-smiley-03" style="color: #2266bb; text-decoration: none !important; width: 12px;" rel="http://www.blippr.com/apps/393174-Bing.whtml" href="http://www.blippr.com/apps/393174-Bing" target="_blank"><img class="wp-smiley" style="display: inline !important; margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 4px !important; vertical-align: middle; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; padding: 1px !important; border: 0px !important solid !important #c9d6dd !important;" src="http://netdna.blippr.com/images/inline-face_03.png?1265851550" alt="Bing" width="14" height="14" /></a></span></span>can access. This limits the usefulness of today’s update, but we still welcome the addition.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">What This Means for Business</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">More ways to get found when you use our service.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; line-height: 1.5em; padding: 0px;">More visibility for your campaign , a plus for your Facebook profile.</p>
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		<title>Social Media: Party Like It&#8217;s 1999 &#124; CTO Edge</title>
		<link>http://www.morethancreative.com/2010/02/social-media-party-like-its-1999-cto-edge/</link>
		<comments>http://www.morethancreative.com/2010/02/social-media-party-like-its-1999-cto-edge/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 15:58:03 +0000</pubDate>
		<dc:creator>Christian Ramsey</dc:creator>
				<category><![CDATA[SM Blog]]></category>
		<category><![CDATA[fresno]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media fresno]]></category>

		<guid isPermaLink="false">http://www.morethancreative.com/?p=247</guid>
		<description><![CDATA[
Social Media: Party Like It&#8217;s 1999









In the past few weeks, I’ve heard more about social media infiltrating the enterprise more than any other topic in technology – even cloud computing (if you can believe that). It’s as though the sleeping giant has awoken and is now terrorizing the poor villagers below.
A plethora of social media [...]]]></description>
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<h1 style="font-weight: bold; font-style: inherit; font-size: 2em; font-family: inherit; margin-top: 0px; margin-right: 0px; margin-bottom: 4px; margin-left: 0px; line-height: 1.2em; padding: 0px; border: 0px initial initial;">Social Media: Party Like It&#8217;s 1999</h1>
<div id="node-1891" class="node" style="font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; margin-top: 0px; margin-right: 0px; margin-bottom: 27px; margin-left: 0px; padding: 0px; border: 0px initial initial;">
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<div class="view view-node-tags view-id-node_tags view-display-id-default view-dom-id-1" style="font-weight: inherit; font-style: inherit; font-size: 11px; font-family: inherit; padding: 0px; margin: 0px; border: 0px initial initial;">
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<div class="content" style="font-weight: inherit; font-style: inherit; font-size: 1.25em; font-family: inherit; margin-top: 0.7em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px; border: 0px initial initial;">
<p style="font-weight: inherit; font-style: inherit; font-size: 15px; font-family: inherit; margin-top: 1em; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; height: auto !important; padding: 0px; border: 0px initial initial;">In the past few weeks, I’ve heard more about social media infiltrating the enterprise more than any other topic in technology – even cloud computing (if you can believe that). It’s as though the sleeping giant has awoken and is now terrorizing the poor villagers below.</p>
<p style="font-weight: inherit; font-style: inherit; font-size: 15px; font-family: inherit; margin-top: 1em; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; height: auto !important; padding: 0px; border: 0px initial initial;">A plethora of social media companies are coming out of the woodwork, offering everything from a platform designed specifically for business use to intelligence-gathering algorithms that more effectively analyze users’ actions. And some of the newer companies have names that harken back to the dark days of the technology bubble in the late 1990s – names that don’t make a lot of sense but roll off the tongue and stick in the brain like a bad pop song.</p>
<p style="font-weight: inherit; font-style: inherit; font-size: 15px; font-family: inherit; margin-top: 1em; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; height: auto !important; padding: 0px; border: 0px initial initial;">Don’t get me wrong: I think <a style="font-weight: inherit; font-style: inherit; font-size: 15px; font-family: inherit; color: #000099; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;" href="http://www.ctoedge.com/content/social-networking-inside-enterprise"><strong style="font-weight: bold; font-style: inherit; font-size: 15px; font-family: inherit; padding: 0px; margin: 0px; border: 0px initial initial;">social media in the enterprise is a useful tool</strong></a> and in the right element can go a long way in helping a company extend its reach. The companies that have sprung up in the name of social media, however, for the most part seem to be focusing on one element of social media in the hopes that their gee-whiz application is attractive enough to make their company a buyout target.</p>
<p style="font-weight: inherit; font-style: inherit; font-size: 15px; font-family: inherit; margin-top: 1em; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; height: auto !important; padding: 0px; border: 0px initial initial;">It&#8217;s as if the ghosts of 1999 are coming back to haunt us.</p>
<p style="font-weight: inherit; font-style: inherit; font-size: 15px; font-family: inherit; margin-top: 1em; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; height: auto !important; padding: 0px; border: 0px initial initial;">There is no denying that there is a lot of buzz. But <a style="font-weight: inherit; font-style: inherit; font-size: 15px; font-family: inherit; color: #000099; text-decoration: none; padding: 0px; margin: 0px; border: 0px initial initial;" href="http://www.itbusinessedge.com/cm/blogs/all/social-media-fear-and-apathy-in-the-enterprise/?cs=11690"><strong style="font-weight: bold; font-style: inherit; font-size: 15px; font-family: inherit; padding: 0px; margin: 0px; border: 0px initial initial;">I’ll be darned if I can find much substance</strong></a>. At least not yet.</p>
<p style="font-weight: inherit; font-style: inherit; font-size: 15px; font-family: inherit; margin-top: 1em; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; height: auto !important; padding: 0px; border: 0px initial initial;">Despite the transparency in these companies’ motives, I do believe consolidation is the way to go; after all, there is not one company out there that has all the bells and whistles needed to effectively reach an audience, measure the actions of that audience, and make the necessary adjustments to address the needs of that audience. Indeed, this little corner of technology still has a lot of growing up to do before it’s ready for prime time.</p>
<p style="font-weight: inherit; font-style: inherit; font-size: 15px; font-family: inherit; margin-top: 1em; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; height: auto !important; padding: 0px; border: 0px initial initial;">Meanwhile, I’m content to take a step back and watch social media go through its growing pains. If there’s a bubble about to burst, we’re safe in the fact that it’s just a small bubble for the moment.</p>
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