New Generation doesn’t watch as much tv – Deloitte
Posted by Christian Ramsey at 9:14 am
A Deloitte survey found that 14-to-25s view the computer as more of an entertainment device than the TV set. Millennials are active online and in gaming; 73% socialize online, and 59% use their cell phone as an entertainment device. Most telling, they are spending one-third less time watching TV than older demos. The report also found that consumers across the board rank TV advertising as being the most influential on their buying choices.
